About us
Value | Freshness | Reliability


Fresh Selections is a proudly Australian-owned premium fresh produce wholesaler headquartered at the Brisbane Markets in Rocklea, Queensland. Founded in the late 1990s by Bart Grierson, the business was built on a simple belief: fresh food should mean exactly that — produce grown with pride, handled with respect, and delivered with honesty. For over 25 years, Fresh Selections has been the trusted supply partner for supermarkets, independent grocery retailers, specialty fresh produce stores, and food service operators across South East Queensland. We source directly from local and regional growers who share our commitment to quality, sustainability, and seasonal integrity. Our grower-direct relationships mean shorter supply chains, fresher product on your shelves, and better value for your business.
Our product range is extensive. We supply a full spectrum of premium fruits and vegetables — from everyday staples to hard-to-find specialty and exotic lines. Through our sister brand, Fresh Lane Farms, we offer certified organic and sustainably grown produce for retailers looking to meet growing consumer demand for conscious food choices. Whether you need consistent high-volume supply for a supermarket chain or curated specialty boxes for a boutique grocer, Fresh Selections delivers.
Fresh Selections is more than a wholesale supplier. We are active contributors to the communities we serve. We support local charities, participate in food rescue programs, and champion the growers who are the backbone of Australian agriculture. Our Insights section keeps customers and industry partners informed with the latest market intelligence, new store openings, grower spotlights, and community initiatives.
Our leadership team brings decades of combined experience in fresh produce, supply chain management, sales, and customer service. We are guided by the same values Bart Grierson established from day one: integrity, quality, and genuine care for the people we work with — from the farmers in the field to the retailers on the shop floor.
What sets us apart from larger wholesalers is the personal touch. Every account is managed by a dedicated team member who understands your business, your customers, and your ordering patterns. We don't just fill orders — we help you buy smarter. Our team provides weekly market reports, seasonal availability updates, and pricing insights so you can plan your range with confidence and stay ahead of market movements.
Ordering is fast and simple through our online ordering portal, available 24/7. Existing customers can log in, browse available stock, place orders, and track deliveries — all from their desktop or mobile device. For new customers, our onboarding process is straightforward: book a meeting with our sales team, discuss your requirements, and start receiving deliveries within days.
We operate from purpose-built cold chain facilities at the Brisbane Markets, ensuring strict temperature control and compliance with food safety requirements from reception through to dispatch. Our fleet delivers daily across the greater Brisbane region and South East Queensland, with reliability and punctuality that our customers count on.
We operate from purpose-built cold chain facilities at the Brisbane Markets, ensuring strict temperature control and compliance with food safety requirements from reception through to dispatch. Our fleet delivers daily across the greater Brisbane region and South East Queensland, with reliability and punctuality that our customers count on.
Fresh Selections is more than a wholesale supplier. We are active contributors to the communities we serve. We support local charities, participate in food rescue programs, and champion the growers who are the backbone of Australian agriculture. Our Insights section keeps customers and industry partners informed with the latest market intelligence, new store openings, grower spotlights, and community initiatives.
Our leadership team brings decades of combined experience in fresh produce, supply chain management, sales, and customer service. We are guided by the same values Bart Grierson established from day one: integrity, quality, and genuine care for the people we work with — from the farmers in the field to the retailers on the shop floor.
Fresh Selections — for all your fresh produce selections.
Ordering is fast and simple through our online ordering portal, available 24/7. Existing customers can log in, browse available stock, place orders, and track deliveries — all from their desktop or mobile device. For new customers, our onboarding process is straightforward: book a meeting with our sales team, discuss your requirements, and start receiving deliveries within days.